Yearly Archives: 2011

Email News – AdWords testing Newsletter Signup Forms

Posted on December 18, 2011 by | Comments Off on Email News – AdWords testing Newsletter Signup Forms

It appears that Google AdWords is testing out new ad formats on their search engine that featured a newsletter signup form.

The ad also includes a privacy notice. It does not appear the notice can be customized at this time. For now,  it just is hover box that details the email address will be passed to the advertiser.

When you submit this form, your email address will be sent to Google which is then passed to the advertiser and verified that the data is passed to Google using Wireshark.

Google sees the email address the user enters and passes it back to the advertiser. One area of concern in my testing so far is that I have not seen a confirmation email to confirm my subscription. Hopefully Google will add that feature. Otherwise, the system can be pr0ne to abuse.

After submitting, you are not redirected anywhere. The text box simply disappears and says that you have subscribed to the newsletter.

 

Impact

This will be a new exciting way to build an optin list for email marketing.

Depending on the pricing model which I do not know at the moment if is the same as click price or if they have different cpa structure setup for newsletter signups.

Other unknowns is what kind of system they have to pass the data back to the advertiser. Do they offer an api to download this information? Is the information posted back to an advertisers sites? Or is it just a csv document that can be downloaded. Time will tell and I am interested in hearing any AdWords publishers that have access to this feature.

Hopefully this feature will be rolled out to all AdWords advertisers shortly. If you have a large AdWords you can try contact your account manager and see if you can get invited to the beta.

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Recent Updates to the Software 12/5/2011

Posted on December 5, 2011 by | Comments Off on Recent Updates to the Software 12/5/2011
December 5, 2011, New feature: Landing pages and form builder for Email Marketing. Landing pages and webpages can now be created and stored on the sending server. A built in form builder to build data capture pages. The forms can be embedded into the landing pages or on your own website. The submission data can be viewed inside the system and options to notify via email on new submission.
December 4, 2011, CRM/Lead system autochecking of incoming leads for possible spam/garbage leads. Checks the ip/email address of the lead against a database for spam checking.
December 1, 2011, New feature under Reputation Central option to decode a spam report in case a report is received from a server provider and the email address is stripped out.
November 30, 2011, Added setting under MyAccount to control the default number of items per page. Can be set to either 10,25,50,100,500, or 1000.
November 22, 2011, Added sorting by clicking on column name for View Lists, Campaign Reports and Campaign Status
November 19, 2011, Minor tweaks: Added ability to remove errored lists, and edit errored campaigns which can allow switching of sending profiles. The number of whitelisted credits now displayed when creating whitelisted campaign and whitelisted package size display on the homepage
November 18, 2011, Customize Message Footer option added under System Settings in email marketing. Allows customizing of the layout of the CAN-SPAM footer information for html and text based messages. The system checks that the required elements are included.
November 15, 2011, Added option to view A/B campaign results for subject lines, from names, messages, and from addresses. This feature is located under campaign detail called View Campaign A/B Data and is found near the bottom of that page above the campaign graph.

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Posted in General Information, Updates

Software Updates

Posted on November 14, 2011 by | Comments Off on Software Updates
November 14, 2011, New Campaign type: Create A/B Campaign adds the following extra features: Rotating of subject lines, from names, from addresses and messages. Includes two types of rotation either rotate in order or randomly. We are are also working on detailed reports to show which rotation combination’s are effective.
November 9, 2011, Redid the check domain and ip reputation system. New system is faster no longer have to wait for the page to load completely.
November 6, 2011, Click, View, Conversion logs can now be exported under view campaign detail. Added select image hosting domain button under view image for image hosting.
October 20, 2011, Hotmail/msn/live.com feedback loops now supported. Processes staff@hotmail.com replies.
October 18, 2011, API is now supported for the system. This can be found in the API tab in the software. Over the next couple of weeks we will be adding support for more api calls for the software.

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Recent Updates

Posted on October 17, 2011 by | Comments Off on Recent Updates
October 15, 2011, Reputation Central added to email marketing. Is a monitoring system that can watch your ip/domain reputation. The system checks over 250 different blacklists daily. To turn on monitoring for your domains and ip’s visit the domains/ip’s area in the sidebar of email marketing and check them off. Then click on the monitoring button and the system is ready to go.
October 12, 2011, Added another check when campaign is launched to make sure tracking is working correctly. Also friendly error message if an excel file is uploaded to the system and fails advises to convert to csv.
October 1, 2011, Plain text messages now supported along with html in email marketing. To include/edit a plain text message. Click on the edit message and near the top of the html editor is a link to edit the text message portion. Then to use the plain text portion on create campaign there is a checkbox to include it. We also have a default setting to keep it checked under system settings. Also added a messageid header included in every email that is sent out.
September 14, 2011, Reporting accounts. We now have the feature where you can run campaigns inside your main account then have them displayed in a new account with just the reporting of the campaign. Cost is based on each seat/account that is created. Contact your account manager for details.

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Posted in General Information, Updates

Updates to the Software

Posted on September 14, 2011 by | Comments Off on Updates to the Software
September 9, 2011, MD5 suppression lists are now supported using upload suppression. The md5 hash needs to be either one per line or if multiple columns must be found in the email column. If the list is uploaded correctly it will say MD5 next to the list name in the view lists page.
September 9, 2011, New feature data feeds. Data feeds allow you to setup data downloads using a secure download link to access lists in your account. Feeds can be password protected, have an expire date and max number of downloads. This is an excellent tool for data providers to give secure access to clients that purchase data. This feature can be found under View Lists and then click on the Data Feeds button.
September 8, 2011, Added revenue tracking option for conversions. You can now pass a revenue amount on a conversion. Also added a conversion log link on view campaign to view conversions that occurred. Shows email, date, revenue, ip and country.
September 6, 2011, Added user level sub permissions You can control what sub users under your account have access to. To use this feature in the home tab click on the edit user link. If you have multiple users there is permissions link which allows you to setup their permissions. Also added two new permissions for resellers to control whether the manage columns and clean list features are enabled for their sub clients.
September 4, 2011, Bulk Image uploader added under image hosting. Allows the option to select multiple images from a folder and upload them all.
September 3, 2011, Added Folders to View Lists. Folders can now be created to store and organize lists. There is no limit on the number of folders or subfolder levels that can be made. To add a folder or move items to a folder under view lists click on the Folder Options button.
August 25, 2011, Added IP address column and country column to the click and open logs.

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Posted in General Information, Updates

Recent Updates

Posted on August 18, 2011 by | Comments Off on Recent Updates
August 18, 2011, Added new feature to do multiple search conditions on view list using and or searches. This feature is found using the search button when you are inside an email list. Also added option to do greater or lesser than as a search type.
August 17, 2011, New feature for exporting for email lists you can now select which columns you wish to export.
August 11, 2011, New feature 404 image and link checking added as an option on add message, upload message, and edit message. Also for email marketing searching columns on view list in addition searching columns on what they contain. You can now search by equals, not equals, starts with and ends with. Leads system you can now sort by last update date, followup date, and status

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Posted in General Information, Updates

Updates to our Software

Posted on August 9, 2011 by | Comments Off on Updates to our Software

We have been working tirelessly to improve our Email marketing software. Here is a list of features since the last update:

August 1, 2011, New setting under system settings for email marketing called Add Google Analytics Tracking to links which allows you to tie your email marketing campaigns into Google Analytics. Tracking includes the campaignid, email as the medium and the email contact id.
July 30, 2011, Added secure campaign report links. This feature can be used to show a client reporting without having to login. This link is found under view campaign above the campaign log graph. The reporting shows campaign stats. Along with open/clicks in the last 24 hour period and daily clicks/opens report with graphs.
July 29, 2011, All opens are now logged containing the email address and date of the open. This open data along with the click log will be used to generate better reporting features
July 28, 2011, Logging of every campaign link click has been added. Now under view campaign there is a Click Log link. Which shows all the emails that clicked and what link they clicked.
July 23, 2011, Multiple suppression lists now supported on create campaign. Hold the control key and select multiple suppression lists or click and hold
July 20, 2011, Video tutorials have been added under the Support tab for email marketing. We will be expanding them over the coming weeks
Added default campaign sending speed setting under System Settings and added multiple email address unsubscribe under unsubscribe list
Added ReSend campaign option under campaign reports under options button. Loads the settings of a previous campaign into the create campaign page for faster campaign creation

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Posted in General Information, Updates

Software Updates

Posted on May 24, 2011 by | Comments Off on Software Updates

Here are some of the new features that have been implemented into our software:

  • Remote SMTP campaigns used for small volumes of email recommend a list of 5,000 emails and under. How it works under email marketing tab then “SMTP Servers” enter your own SMTP server details for an email account (recommend setting up a brand new account). The emails are sent using your SMTP login information for your email account. Also needed is to setup a bounce processing server under “Bounce SMTP Processing” a pop3 account is required to process the bounce back messages. There is a time delay feature under advanced settings which allows the option to setup a delay between each email that is sent out. The Remote SMTP system feature is still in beta but gives another option to send the email out.
  • Feedback Loop Reports – Currently supports AOL FBL’s and junkemailfilter reports. When setting up FBL’s use abuse@yoursendingdomain.com
  • Data Search tab added to run businesss and consumer counts on our email database and for leasing/purchasing of lists.
  • Added on view list “Manage Columns” allows the option to rename columns inside a list or drop columns inside a list
  • On view list added the option to search any column inside the list for a value using the search button. There is a new dropdown that allows the option to select a specfic column to search on
  • Easy new list create on view lists for openers/clickers, and bad address.
  • New Feature: Random IP Rotation setting on create campaign. Randomly rotates all IP’s on the server the campaign is sending from
  • New Feature: Clean List inside view list has the option to delete major TLD’s either top level or by country or by major isp
  • New Feature: Unsubscribe Feedback. Under System Settings for email marketing their is an option to enable unsubscribe feedfack. A user can leave comments/feedback on the unsubscribe page and the feedback will be listed as a link inside the unsubscribe list
  • New Feature: Inside a list added the option to export as a new list. Options include filtering by status, search, and range. This saves time instead of exporting and reuploading a list to get a specific list needed

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Posted in Uncategorized

Guest Columns

Posted on March 28, 2011 by | Comments Off on Guest Columns

We have received a recent request to write a guest column. While we are not accepting guest columns, we will gladly take requests for blog post topics into consideration. So if there is a certain topic you would like to see on the blog, leave a comment below and you  might just see it in the future!

You will get credit for coming up with topics.

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Posted in General Information, Updates

Feedback Loop

Posted on March 25, 2011 by | Comments Off on Feedback Loop

Feedback loop – A Feedback Loop (FBL) is a service for feedback organized by an ISP. If there are complaints being received by the ISP, they will forward the feedback to the source. This usually happens if your high volume email marketing is getting mistaken for spam.

 

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Posted in Casual-Term Friday