Yearly Archives: 2011

Email Marketing Tip

Posted on March 11, 2011 by | Comments Off on Email Marketing Tip

Before sending out your Email marketing Campaign, make sure use spam assassin to rank your Email on a score to determine how likely it is that it will be regarded as spam. The higher the number is, the more likely it is that your Email will be marked as spam. One thing we have become aware of is people putting unnecessary punctuation marks in their Emails. Try not to put any hyphens in your Email header, and never place them in the middle of  a word. This is a sure-fire way to get your Email marked as spam.

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Posted in Helpful Hints

The Blog Has A New Look

Posted on March 9, 2011 by | Comments Off on The Blog Has A New Look

We hope you are enjoying the new look of the Velocity Marketing Blog. The interface should be a little easier to navigate and a neat header has been added. Let us know what you think.

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Posted in Updates

Additional Features

Posted on March 7, 2011 by | Comments Off on Additional Features

The other day, we added an “Additional Features” page to the website. We decided it would be a good idea to expand on the Features page so you could get more of an idea of the type of services we offer at Velocity. Also, the Site-Map is a constantly growing resource for the types of terms and phrases you may encounter when working with Email marketing.

Check out the Addition Features page here:

http://www.velocitymarketingsoftware.com/Additional-Features.php

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Posted in Updates

Conversion

Posted on March 4, 2011 by | Comments Off on Conversion

Another week is ending here at Velocity so it is time for another casual term that you can use to impress your Email marketing friends.

This week’s term is “Conversion”.

A conversion is when your Email advertisement is received and a recipient performs the desired action. This may include clicking a link, subscribing to your email, or filling out some type of form.

Come back next Friday for another term.

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Posted in Casual-Term Friday

Email Marketing Tips, Tricks and Secrets

Posted on March 3, 2011 by | Comments Off on Email Marketing Tips, Tricks and Secrets

Here is a link that I thought some of you may find extremely informative:

http://email.about.com/od/emailmarketingtips/Email_Marketing_Tips_Tricks_and_Secrets.htm

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Posted in Helpful Hints, Links

Testimonials

Posted on March 1, 2011 by | Comments Off on Testimonials

If you have worked with us in the past we would like to hear from you. Send us your testimonials on our products and services and we will post them to the main site. Here is a sample:

“I have to tell you that your system has worked so well and so fast for us that we were able to catch up on the backlog we had with the one server. You guys are head and shoulders above what we have experienced in the past with other companies and I thank you for that.”
Tom W.

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Posted in Uncategorized

Using HTML Email

Posted on February 28, 2011 by | Comments Off on Using HTML Email
At Velocity, we understand that not everyone has worked with HTML before. That is why we have over 100 templates available for you to use. The process is quite simple.
The first thing you want to do is select an HTML template from the list.

After you have selected the HTML template you want to use, just start filling it out.

Once you finish filling out your email message, you can then send a test email to yourself to see how it looks.

This is how mine turned out:

Click for larger image

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Posted in Helpful Hints

Casual-Term Friday

Posted on February 25, 2011 by | Comments Off on Casual-Term Friday

It is the end of the week here at Velocity so I decided it would be interesting to start a weekly feature.

This week’s term is “Email Blast”.

An Email Blast is when you send an email to a large list of people. This is usually an Email Marketing Campaign. It is important that you only send Email Blasts to people that have opted in to receive your Emails.

Have a great weekend and come back next Friday for another Email Marketing Term!

 

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Posted in Casual-Term Friday

Link – 10 Tips for Your First Email Campaign

Posted on February 24, 2011 by | Comments Off on Link – 10 Tips for Your First Email Campaign

Here is a helpful article published by Digital Web Magazine. It offers some great advice on starting a successful Email Campaign

http://www.digital-web.com/articles/ten_tips_for_email_campaigns/

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Posted in Links

Updates to Our Site

Posted on February 23, 2011 by | Comments Off on Updates to Our Site

We have been working tirelessly the past few days to make our website as functional as possible. Here are some of the cool new features we have available to you:

  • Features Page. The link for the Features page can be found at the top of the main page or by clicking here. There are now links on individual keywords in case you want to learn more about them.
  • Glossary. We have added a glossary to the site that gives short definitions of a few keywords you may be unfamiliar with. This can be found at the bottom of the main page or by clicking here.
  • Site Map. The site map is an ever-growing list of terms that you can read into further detail. These are mainly keywords that you may encounter. The site map goes into more detail about some of the features Velocity offers. This can also be found at the bottom of the page or by clicking here.
  • Favicon. We added a favicon to the site. Looks nifty, doesn’t it?

We will continue to update you on changes made to the site and the ongoing updates.

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Posted in Updates