Any appealing message that has been forwarded by consumers to individuals from their social circles to spread brand awareness is called VRL marketing. The main goal of viral marketing is the message itself since it has to be attractive enough for people wanting to share it with friends and other social circles.
It is almost like a chain reaction to the message forwarded to friends, and you can look at it as a virtual mouth-to-mouth marketing technique. Viral marketing could be a very effective medium of information and a strong marketing strategy.
