We have been speaking about the importance of delivery, which is nothing new to email marketers, but nevertheless important. After much research and reading, we’d like to share some important tips with you, according to Marketing Land. They provided an article that provides insight on successful deliverability. Here is just a quick sum-up of the article.
Tip 1: Get a good ESP to prevent hard bounces.
As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains. You’re probably also aware of being blocked, all leading to your email never being read.
Make sure to verify and validate your subscribers. Velocity’s software can remove hard bounce email addresses.
Tip 2: Clean your list of users
If your list has a high volume of users that have not engaged, they are not doing your list any good. Marketing Land suggests that a small list of highly engaged users yields a higher ROI.
If they have not shown intent in 90 days, move them to a different list. You can still use them in the future.
Tip 3: Personalize Emails
The saying “you’ve only got one shot”, holds true in this instance for email marketers. Tailoring your content to your users will help your email wind up in the right inbox. If you are collecting their information, why not use it to increase a successful delivery.
Tip 4: Use a Single IP Address Per Each Type of Email
A lot of marketing emails end up in the spam folder. By having one IP for every email type it helps increase the success of the delivery rate–even if people say your email is spam.
Tip 5: IP Bonding
Marketing Land suggests using IP Bonding for larger email sends. When you are sending large amounts of emails at once, it is best to spread them out over several IPs.
Remember, delivery is never guaranteed. See the full article, and see full descriptions on how to be smart when delivering.