Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 was signed by president George W. Bush. CAN-SPAM outlines rules for sending commercial emails. It is a law that protects senders as well as recipients of email marketing campaigns.
Email Marketing Software Blog
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Folder Grouping Options for the Leads/CRM System
Leads/CRM Updates. New feature for leads folders can now be added to group leads together and existing leads can be moved to a folder. Velocity offers a lead/crm management system to manage all your contacts. We are also open to custom development of features that you need for your business.
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Posted in Uncategorized
Sender’s Reputation
Reputation of an email sender is just like a credit score. The ISPs check the score of a mailer to determine if a particular email comes from a reputable source. Senders with good reputation will have their email delivered, and mailers with bad reputation will be rejected.
Return Path provides free reputation checking service at https://www.senderscore.org/
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Posted in Casual-Term Friday
From Name persoanlization now supported
New feature you can now use personalization in the from name.
Uses the same format of personalization that use for subject line and messages body. Example: <#fieldname#> which fieldname can be any field in your list.
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Posted in Updates
IP Warming
Warming up the IPs is nothing else but building your reputation to improve deliverability and avoid getting placed in spam filters. It usually takes 30 days to sufficiently warm up the IPs. ISPs keep track of the amount of monthly emails sent to their systems. After warming process, mailers can increase the outbound traffic from 1,000 to around 20,000 emails per an hour.
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Posted in Casual-Term Friday
New advanced feature seperate suppression matches into matching and non matching lists
A new advanced feature allows running a suppression list against a list and creates two new lists with records that match suppression in a list called matching and another list of not matching with records that do not match.
Works with both normal email suppression and MD5 suppression lists.
This feature can be found in your account under email marketing then view lists by clicking on the options button and selecting Suppression Separate Lists.
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Posted in Uncategorized
Dynamic Emails with Remote Content
Velocity annouces New Remote Content tags can now be inserted into email marketing messages.
Remote Content tags are an extremely powerful feature which allows fetching remote data from other websites and be auto inserted into an email that is being sent. With remote content you can pass any of the fields in the list to a remote website which opens up many opportunities such as fetching shopping history, articles/news stories, geographic information and almost anything you can think of.
We will also be building some prebuilt plugins which you can use to insert relevant content in your campaigns coming soon! Let us know if you have any ideas of something that would work.
Example syntax: {REMOTECONTENT=http://www.yourplugin.com/page.php?parm1=&parm2=} Full details of this feature can be found in the FAQ titled “Remote Content – In email campaigns
We also did an update to the view as webpage insert code {VIEWWEBPAGE} is now supported in text part messages for email marketing
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Posted in Updates
Lead Management even Easier
Leads/CRM updates making lead management even easier. Now you can create lead accounts based using lead information. With lead accounts you can keep better track of your accounts and organize information better. Each lead account can contain multiple contacts and opportunities both of which are new features. The opportunity system allows you to track progress on projected sales. Each opportunity can contain a sales amount, next step, probability that the sale will close, along with the closing date. Using opportunities allows you to see your projected sales that can come in the future.
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Posted in Uncategorized
Two new list management features
Two new features for list management for email marketing. Added an option to add a column to an existing list. And also have added a find and replace all function. The find and replace all button will allow you to quickly update a column that matches you are searching for to replace. Both of these features can be found when you view a list and click the manage columns button.
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Posted in Uncategorized
Soft Bounce and Hard Bounce
Bounce is generally speaking any email that hasn’t been delivered. There are two categories of the “bounce,” soft bounce and hard bounce.
A soft bounce is an email that has been processed by a server, but for some reason it returned to a sender. There are many reasons why the soft bounce could occur. For example, an email massage has bounced because the recipient’s mailbox was full, the message was too large or the server was busy. If the email soft-bounces three times with traceable activity, it will be automatically converted into a hard bounce.
A hard bounce is any permanently undeliverable email message that got back to the sender. The hard bounce occurs when the address or domain name doesn’t exist and when your server was blocked by the recipient’s server.
You can use several methods to avoid soft or hard bounces. Please go to our post – List Verify – to learn more!
http://www.velocitymarketingsoftware.com/blog/index.php/2012/07/list-verify-service/
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Posted in Casual-Term Friday