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Tis’ the Season

Posted on September 10, 2014 | Comments Off on Tis’ the Season

email promo

As much as we do or don’t want to realize it, the holidays are right around the corner. With only 18 more Fridays until Christmas and Thanksgiving in little over two months, email marketing should be your go-to when it comes to advertising for holiday shopping. Email marketing is an easy way to track your advertisements and make sure they are seen by your customers. Who wants to wait to get something in the mail? Send it directly to their inbox where they can view it on their computers or mobile devices. With a software like Velocity’s there is nothing to download. You just log in to our system where you can send and track everything from one place. So for your next campaign, think about a download-free and hassle-free way to get the word out before the time is up.

sales

We have many different options when it comes to pricing and we are currently running a promotion for new clients. Call a sales rep and set up your account along with your promotion.

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Posted in General Information, Helpful Hints

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Conversions, a Test of Success

Posted on August 21, 2014 | Comments Off on Conversions, a Test of Success

business 101

There is no denying the importance of a Return on Investment (ROI).  Many companies struggle to pin-point their ROI, especially when it comes to the business of advertising.  Depending on the company, your ROI can be tracked differently.  For email marketers, using a software much like Velocity offers, is important.  A feature to our software is being able to create landing pages, which in return can create conversions leading to a return on investment.  The nice part is that the landing pages can be designed to your company’s needs–no “cookie-cutter” templates here!  Choose and create your landing page and start tracking your customer’s clicks.

business convert

The benefit to having a landing page makes it easier for your customers to go from their inbox to your desired destination.  Rather than sending your customers to your homepage, design a separate page where they can, in other words, “cut to the chase.” Chances are, if you send your customer to your homepage, they may never make it to the page you desired.

No one wants to lose on a return of investment.  Try our walk-through and browse our landing page templates.  Still don’t understand landing pages or want to get the walk-through?  Contact us, and we can explain.

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Posted in General Information, Helpful Hints

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Landing Page Buzz

Posted on August 19, 2014 | Comments Off on Landing Page Buzz

web

Do your campaigns have a landing page?  If not, now is the time to get one.  With an email marketing software like Velocity’s you can create a custom landing page.  But wait–the best part is you can create leads from having landing pages.  More leads means more sales.  Make sure your landing pages are optimized.  Start getting landing pages today and watch the leads roll in.  Velocity’s software offers 50 plus landing page templates, which can be ordered once you choose a template to your liking.  From there, we can customize it to meet your needs.  To get information about our landing pages, give us a call.

 

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Posted in Uncategorized

Utilizing Your Resources

Posted on August 4, 2014 | Comments Off on Utilizing Your Resources

Social Media

(Courtesy of FusionPark.com)

Of course we know how important the use of social media is today in this century.  But do we really utilize it?  When searching for a bulk email marketing software, be sure to make sure they offer social media integration. With our leading marketing software, you are able to share your marketing campaigns through several social media outlets.  By not engaging in social media, your next campaign is losing out on prospective clientele.

For some it can be a daunting task but nevertheless important.  With Velocity, it’s easy!  Choose your platform and create your campaign.

For more information on our social media integration or our services, give us a call or write us.  We want to hear from you!

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Posted in General Information, Helpful Hints

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New Software Update

Posted on July 29, 2014 | Comments Off on New Software Update

click

Velocity is now offering landing page templates.  Now you can make it easy for your customers to click and go right to any page you choose. Choose from 50+ templates.  Here are some of the full details.

How it works:

  • View templates under the email marketing tab in our software
  • Click on landing pages in right column
  • Click on landing pages template button
  • Choose a template by clicking to view
  • To order, click on request pricing information
  • Allow us to customize your template to your needs.

 

Also, we can connect your landing page or pages to our lead/crm system and build a PURL support into your landing pages.

 

Questions about our landing pages or how to locate them?  Contact us!

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Posted in Uncategorized

Delivery Tips

Posted on July 24, 2014 | Comments Off on Delivery Tips

new mail

We have been speaking about the importance of delivery, which is nothing new to email marketers, but nevertheless important.  After much research and reading, we’d like to share some important tips with you, according to Marketing Land.  They provided an article that provides insight on successful deliverability.  Here is just a quick sum-up of the article.

 

Tip 1: Get a good ESP to prevent hard bounces.

As an email marketer, nothing is probably more annoying than to see bad addresses or bad domains.  You’re probably also aware of being blocked, all leading to your email never being read.

Make sure to verify and validate your subscribers.  Velocity’s software can remove hard bounce email addresses.

 

Tip 2: Clean your list of users

clean

If your list has a high volume of users that have not engaged, they are not doing your list any good.  Marketing Land suggests that a small list of highly engaged users yields a higher ROI.

If they have not shown intent in 90 days, move them to a different list.  You can still use them in the future.

Tip 3: Personalize Emails

inbox

The saying “you’ve only got one shot”, holds true in this instance for email marketers.  Tailoring your content to your users will help your email wind up in the right inbox.  If you are collecting their information, why not use it to increase a successful delivery.

Tip 4: Use a Single IP Address Per Each Type of Email

A lot of marketing emails end up in the spam folder.  By having one IP for every email type it helps increase the success of the delivery rate–even if people say your email is spam.

Tip 5: IP Bonding

Marketing Land suggests using IP Bonding for larger email sends.  When you are sending large amounts of emails at once, it is best to spread them out over several IPs.

 

Remember, delivery is never guaranteed.  See the full article, and see full descriptions on how to be smart when delivering.

 

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Leads System Updates

Posted on April 17, 2014 | Comments Off on Leads System Updates

Auto email followup system added to leads.  You can now setup recurring messages that are sent out to lead based on frequency. The frequency can either be one time, weekly, monthly or daily at a specific time of your choosing.  Very useful if have a series of emails ready to go to each lead which allows more communication between both parities.

leadaddsequence

Quick notes system added which is a dropdown containing some common notes that might be used on a lead.

autoemailfollowupleads

Option added to delete each note item on a lead. There is now a delete link next to the to the user who left the note.

Lead questions system added. In the leads tab in the sidebar there is a lead questions link. In which you can add questions to be asked/answered when viewing a lead. Also the lead questions will appear in any subaccount that has lead management.

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Posted in Updates

New Upload Zip files for Email Messages

Posted on April 3, 2014 | Comments Off on New Upload Zip files for Email Messages

Zip files with creative information now supported to be uploaded for email messages. The zip file can contain either a creative with multiple images, Multiple creatives, Multiple images or any combination.

For instance you can upload a zip file with an html file and the associated images.  The creative will be added to the add message page. The images will be saved to the image hosting page and if the images are not linked up in the creative the creative will be updated with the new image hosting links.

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Posted in Updates

Load/Sync your own domains from your registrar

Posted on April 2, 2014 | Comments Off on Load/Sync your own domains from your registrar

Sync/Load your own domains from your own Namecheap/Moniker account. We now support importing of domains from your own Moniker/Namecheap account this feature can be found under Domains then clicking on the Domain Registrars button.
Inside Domain Registrars you are now able to link to multiple support registrars and load the domains from the linked accounts into the system. Once loaded into the system you can either proceed with the domain setup options or delete the domains you do not want to use.

The domain setup creation automatically setups up the private nameservers for the domain and then you can put a request in with support to setup the sending profiles for that domain.

One note for the api’s you must add the system ip to the registrars api access settings in order for the sync domain process to work.

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Posted in Uncategorized

List Feature Updates

Posted on March 31, 2014 | Comments Off on List Feature Updates

On the create/edit campaign pages for list and suppression select for lists that are inside folders.  In front the list name will be the folder name in brackets [foldername] this allows easier finding of lists in folders.

Added a copy list function under View Lists -> then clicking on the Export New List button and choose the copy list option to make a new copy of the lists that were selected.

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Posted in Updates