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It appears that Google AdWords is testing out new ad formats on their search engine that featured a newsletter signup form.

The ad also includes a privacy notice. It does not appear the notice can be customized at this time. For now,  it just is hover box that details the email address will be passed to the advertiser.

When you submit this form, your email address will be sent to Google which is then passed to the advertiser and verified that the data is passed to Google using Wireshark.

Google sees the email address the user enters and passes it back to the advertiser. One area of concern in my testing so far is that I have not seen a confirmation email to confirm my subscription. Hopefully Google will add that feature. Otherwise, the system can be pr0ne to abuse.

After submitting, you are not redirected anywhere. The text box simply disappears and says that you have subscribed to the newsletter.

Impact

This will be a new exciting way to build an optin list for email marketing.

Depending on the pricing model which I do not know at the moment if is the same as click price or if they have different cpa structure setup for newsletter signups.

Other unknowns is what kind of system they have to pass the data back to the advertiser. Do they offer an api to download this information? Is the information posted back to an advertisers sites? Or is it just a csv document that can be downloaded. Time will tell and I am interested in hearing any AdWords publishers that have access to this feature.

Hopefully this feature will be rolled out to all AdWords advertisers shortly. If you have a large AdWords you can try contact your account manager and see if you can get invited to the beta.

Here are some of the new features that have been implemented into our software:

• Remote SMTP campaigns used for small volumes of email recommend a list of 5,000 emails and under. How it works under email marketing tab then “SMTP Servers” enter your own SMTP server details for an email account (recommend setting up a brand new account). The emails are sent using your SMTP login information for your email account. Also needed is to setup a bounce processing server under “Bounce SMTP Processing” a pop3 account is required to process the bounce back messages. There is a time delay feature under advanced settings which allows the option to setup a delay between each email that is sent out. The Remote SMTP system feature is still in beta but gives another option to send the email out.
• Feedback Loop Reports – Currently supports AOL FBL’s and junkemailfilter reports. When setting up FBL’s use abuse@yoursendingdomain.com
• Data Search tab added to run businesss and consumer counts on our email database and for leasing/purchasing of lists.
• Added on view list “Manage Columns” allows the option to rename columns inside a list or drop columns inside a list
• On view list added the option to search any column inside the list for a value using the search button. There is a new dropdown that allows the option to select a specfic column to search on
• Easy new list create on view lists for openers/clickers, and bad address.
• New Feature: Random IP Rotation setting on create campaign. Randomly rotates all IP’s on the server the campaign is sending from
• New Feature: Clean List inside view list has the option to delete major TLD’s either top level or by country or by major isp
• New Feature: Unsubscribe Feedback. Under System Settings for email marketing their is an option to enable unsubscribe feedfack. A user can leave comments/feedback on the unsubscribe page and the feedback will be listed as a link inside the unsubscribe list
• New Feature: Inside a list added the option to export as a new list. Options include filtering by status, search, and range. This saves time instead of exporting and reuploading a list to get a specific list needed

If you have worked with us in the past we would like to hear from you. Send us your testimonials on our products and services and we will post them to the main site. Here is a sample:

“I have to tell you that your system has worked so well and so fast for us that we were able to catch up on the backlog we had with the one server. You guys are head and shoulders above what we have experienced in the past with other companies and I thank you for that.”
Tom W.

The easiest way to get your company recognized in today’s fast paced world is through Email Marketing.

Here are some problems with using print ads:

• Cost. The cost alone is enough incentive for small business, in particular, to shy away from using print ads.
• Time. With so much needed to be done in any given day, it seems unnecessary to spend so much time on Print-ads that won’t be seen as many potential clients.
• Public awareness. With email marketing, you will be able to reach a much larger audience than can be found with traditional print ads.
• Reliability. While there are definitely some benefits to using print ads, there is simply know way of telling how successful your advertisement campaign is. Velocity Marketing Software has a built in tracking system which will allow for you to see results immediately.

Overall, Email marketing is more cost-effective, less time consuming, reliable, and more profitable than traditional print-ads. Velocity Marketing Software makes the entire process much easier as well.