Lead Personalization added. You can now personalize using any of the following in a quick send email to a lead. <#firstname#> <#lastname#> <#company#> <#jobtitle#> <#address#> <#city#> <#region#> <#zip#> <#country#> <#email#> <#phone#> <#ip#> <#websiteurl#>
Email Marketing Software Blog
Viral Marketing
Any appealing message that has been forwarded by consumers to individuals from their social circles to spread brand awareness is called VRL marketing. The main goal of viral marketing is the message itself since it has to be attractive enough for people wanting to share it with friends and other social circles.
It is almost like a chain reaction to the message forwarded to friends, and you can look at it as a virtual mouth-to-mouth marketing technique. Viral marketing could be a very effective medium of information and a strong marketing strategy.
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Posted in Casual-Term Friday
Custom From Address
Custom from addresses now supported for email marketing. We now offer the option to send email on behalf of an email address that you control. A confirmation email is sent to that email address and once confirmed the custom from name will be available to use on the create campaign page. This feature can setup under the Create Campaign page and then clicking on Custom From Address.
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Posted in Updates
File Hosting for your Media Files
File hosting is now supported under the image hosting feature for email marketing. All file types supported and provides an easy way to link to a pdf or file in your email message. This is the preferred method is better than email attachments which many people today are fearful to open.
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Posted in Uncategorized
Split list into parts
Split List feature added inside view list for email marketing. This feature allows the option to split a list up into parts easily. We can support up to 25 parts being created from a list.
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Posted in Updates
Opt-In and Opt-Out
Opt-In (or Subscribe)
To opt-in means to subscribe to email communications and join a particular company’s email list. It means that subscribers gave permission to the sender to email them. Recipients of email campaigns can often indicate what types of emails they wish to receive from the sender (e.g. sale notifications or newsletters).
Opt-Out (or Unsubscribe)
To opt-out simply means that you no longer wish to be on a particular company’s email list. By law mailers have to include an unsubscribe link in the body of an email campaign that they are sending.
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Posted in Casual-Term Friday
New Inbox Message Preview
We have just rolled out a new feature that allows you to generate a preview screenshot/code preview of popular mail clients to make sure your email design works well with them
Called Inbox Mail Client Preview added under Add Message in email marketing and click on the “Inbox Mail Client Preview” link. On that page you can generate previews for many of popular mail clients. Including Entourage 2004,Entourage 2008,Live Mail,Lotus Notes 6.5,Lotus Notes 7,Lotus Notes 8,Lotus Notes 8.5,Mac Mail,Outlook 2003,Outlook 2007,Outlook 2010,Outlook 2013,Outlook Express,Thunderbird 13,Windows Mail,Android 2.3,Android 4,Android Gmail 2.2,BlackBerry 8800,BlackBerry 9930,iPad 5.0,iPad Gmail,iPhone 5.0,Kindle Fire 2.3,AOL,Gmail,Hotmail,Outlook.com,Yahoo!,Yahoo! (Classic)
Using this feature can help ensure that your email message looks perfect on all the popular email clients.
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Posted in Uncategorized
CAN-SPAM
Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 was signed by president George W. Bush. CAN-SPAM outlines rules for sending commercial emails. It is a law that protects senders as well as recipients of email marketing campaigns.
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Posted in Casual-Term Friday
Folder Grouping Options for the Leads/CRM System
Leads/CRM Updates. New feature for leads folders can now be added to group leads together and existing leads can be moved to a folder. Velocity offers a lead/crm management system to manage all your contacts. We are also open to custom development of features that you need for your business.
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Posted in Uncategorized
Sender’s Reputation
Reputation of an email sender is just like a credit score. The ISPs check the score of a mailer to determine if a particular email comes from a reputable source. Senders with good reputation will have their email delivered, and mailers with bad reputation will be rejected.
Return Path provides free reputation checking service at https://www.senderscore.org/
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Posted in Casual-Term Friday